The first step in good Search Engine Optimization is Content.  You need good content.  Focus each web page on communicating a single idea.  One thought, one call to action.    Face it, our attention span on the web is short.  So make sure each page communicates the follow three things:

1. Where am I?
2. What do you want me to do?
3. Why should I do it?

Communicate what kind of page this is (educational, are you selling something,  are you government or non-profit).   What is it you want the visitor to do.  Make it very clear.

Most important is the Why?  Make sure the reason for the call to action is clear.

These three simple steps create successful web pages.

It is about Business.  Getting the work done.    I have been involved in the building of almost 1000 websites over the last 12 years, and I have learned that  successful websites are built on five fundamental pillars:

• Excellent and Engaging Site Design
• Easy to Use and Full Featured Content Management System
• Accessible and Responsive Support
• Search Optimization and Integration with Social Media
• Integration with Business Systems